The cover letter is one of the most important documents in the hiring process — chances are, most job applications you’ve filled out had a section asking you to write one. Although it may be marked as “optional,” we all know that sending a cover letter shows extra interest from the applicant and can significantly increase your chances of landing an interview.
Even though it’s a short text, typically one or two pages long, the letter needs to be strategic and well-structured to stand out among other candidates and ensure you get the chance to move forward in the selection process.
Below, Workcentral will guide you in writing a convincing cover letter, focusing on three key points that should be present in each paragraph: introduction and presentation, skills and results, and a friendly conclusion. Along with the explanation, we’ll use an example of a potential cover letter from a digital marketing professional applying for a new job.
First paragraph of the cover letter: Introduce yourself and express your enthusiasm for the position
In the first paragraph of your cover letter, your goal is to introduce yourself clearly and concisely. Start by mentioning your name and then identify which position you’re applying for. Briefly explain what the position means to you and show enthusiasm, without going overboard. It’s important that the recruiter feels you’re genuinely interested in the role. You can highlight a specific aspect of the company or the position that appeals to you.
Also, use this paragraph to mention your professional experience. If you have years of experience in the field, mention that early on, as it helps build credibility and piques the recruiter’s interest. Talk about the main roles you’ve had in your career and how they align with the responsibilities of the position you’re applying for. Be direct, but also maintain a polite and professional tone. The goal is to make it clear that you’re a qualified candidate who understands the requirements of the job.
Example of the first paragraph:
“My name is [Your Name], and I am applying for the Digital Marketing Analyst position at [Company Name]. With over five years of experience in marketing, I’m excited about the opportunity to collaborate with such a respected and innovative company. Throughout my career, I’ve developed and implemented digital strategies that increased brand visibility by 30% in the e-commerce sector, and I believe I can bring valuable results to your business.”
Second paragraph: Highlight your skills and achieved results
The second paragraph is where you’ll dive into your skills that are directly applicable to the position. Show that you have the necessary technical knowledge for the role. This is the part where you should talk about the tools you’re proficient in, the methodologies you master, and the key competencies you’ve developed throughout your career.
To make this paragraph even more impactful, it’s a good idea to present tangible results you’ve achieved in previous roles. Recruiters love seeing examples of how you’ve contributed to the success of a company or project. Quantifiable results (such as increased sales, reduced costs, or improved customer satisfaction) are especially effective, as they give an idea of your commitment and capability in the role.
Example of the second paragraph:
“I have extensive experience with tools like Google Analytics, SEMrush, and email automation platforms like Mailchimp, which have allowed me to optimize marketing campaigns and deliver significant results. In my previous role, I led a digital marketing campaign that resulted in a 40% increase in organic website traffic and a 25% boost in conversion rates. Additionally, I managed a team of three professionals, which gave me valuable experience in team and project management.”
Third paragraph: Discuss your portfolio, the company, and your availability
In the third and final paragraph, it’s time to reinforce your interest in the company and the position. Explain why you want to work there, highlighting aspects of the company that attract you, such as its organizational culture, mission, products, or innovative projects. This shows that you’ve researched the company and aren’t just sending a generic letter to any job posting.
Also, mention your portfolio (if applicable) and how it can complement your resume and cover letter, giving the recruiter a deeper look at your skills and achievements. Close the paragraph by thanking them for reading and expressing your willingness to meet or discuss how your experience can help the company reach its goals.
Example of the third paragraph:
“I believe my experience in digital marketing and my passion for innovation align perfectly with the values and mission of [Company Name], particularly regarding measurable results and continuous improvement. My portfolio includes detailed examples of campaigns I led that directly contributed to the growth of businesses in the sector. I am available for a more in-depth conversation about how I can contribute to your team’s success and help the company achieve its goals. Thank you for your time, and I look forward to your response.”
Still need help writing a cover letter?
A good cover letter can be the key to opening doors in the job market, and it doesn’t have to be a complicated task — but sometimes, even with the tips provided above, you might face some difficulties. And that’s perfectly fine!
Workcentral is here to help you optimize your job search process, connecting companies and jobseekers in a mutually beneficial match. Why not reach out to us? We can assist with crafting cover letters, resumes, and interview preparation. Take the first step!
